Why, you may ask, are we celebrating the 35th year of publication when the cover of the new issue clearly shows that this is the first issue of the 71st volume? The reason is simple: when Pacific Horticulture first appeared in January 1976, it represented the continuation of the quarterly Journal of the California Horticultural Society, begun by Sydney B Mitchell in 1940. That journal mostly served gardeners in the Greater Bay Area, the home base of that seven-year-old society. The Pacific Horticultural Foundation, formed in 1968, took over publication of that journal, incorporating Notes from Strybing Arboretum and changing its name to the California Horticultural Journal; its scope widened to cover both Northern and Southern California. Color began to appear on its pages in the 1970s, but the foundation envisioned a still more polished journal, with even more color and serving the entire West Coast. The first issue of Pacific Horticulture appeared in January 1976. Under the editorship of George Waters, the expanded journal’s popularity spread quickly to include the Pacific Northwest in its range.
Reaching thirty-five years is no small achievement for a nonprofit publisher. In honor of that milestone, the publications committee, headed by board member Leslie Dean, was charged with the task of creating a new look for the magazine. Leslie and her committee worked closely with Sharyn Gayton, the magazine’s designer, for the better part of a year. The result is a fresh look for the cover, new typefaces and more color for the pages inside. We hope you like this new look. Rest assured that the editorial content of Pacific Horticulture will continue to inspire and educate gardeners on the West Coast, as it has for more than three decades.
A new look for the magazine is not all for our 35th year. Work has begun, thanks to a generous grant from the Miller Foundation, to expand our website with new content. Set for Southern California in September, Gardening Under Mediterranean Skies VIII will be the biggest and best symposium ever. The annual Friends Open Day promises to be an exciting gathering of garden lovers in the Bay Area in mid-June. Garden shows, garden tours, seminars, and lectures. . . . We hope to see all of our readers at one of these events.
Our thanks to one and all for carrying us to our 35th year.
Richard G Turner Jr